ZEROBARRACENTO has partnered with Xylene to showcase the transformative potential of digital product passports and traceability, achieving unprecedented levels of transparency in its collection.

This digital record is transforming how brands and consumers interact with products, providing unparalleled transparency, traceability, and a deeper connection to the journey of each item. The integration of DPPs allows ZEROBARRACENTO to provide customers with a complete, verifiable history of each garment, from the sourcing of raw materials to the final product.

Already, 62% of the brand’s supply chain, including renowned companies like Brunello Spa, Berto Industria Tessile, Lanificio Zignone, Maeba International, Manteco, and Re.VerSo, is part of this digital map.

What is a Digital Product Passport?

A Digital Product Passport (DPP) is a digital record that contains detailed information about a product. From its origin and manufacturing process to its journey through the supply chain and its ultimate purchase, the DPP provides a comprehensive and transparent history. This digital documentation is accessible via QR codes in a label ensuring that every piece of data is tamper-proof and easily accessible.




Why use digital product passport?

This ongoing onboarding and data collection process ensures compliance with ethical standards and regulations. It also exemplifies companies commitment to environmentally responsible practices and fair labor. With digital product passports, customers can make informed choices, supporting a brand dedicated to transparency, sustainability, and ethical production

Dpps in fashio industry stand as a testament to the future of fashion—a future where innovation and conscientious practices converge to create a more accountable and eco-conscious industry.


Traceability: Knowing the Origin and Journey

In an era where sustainability and ethical sourcing are paramount, DPPs offer an unprecedented level of traceability.

Consumers can scan a code on a garment to learn where the raw materials were sourced, the conditions under which it was manufactured, and how it made its way to the store.

This transparency helps in identifying brands that prioritise fair labor practices and sustainable sourcing, empowering consumers to make informed decisions and support ethical fashion.





The Product Journey: From Creation to Closet

Understanding the journey of a fashion item from conception to completion is not just fascinating; it’s vital for promoting sustainable practices.

The DPP tracks every step of the product’s lifecycle, from raw material extraction and production to distribution and retail. This detailed insight helps brands identify areas for improvement in their supply chain, reduce waste, and enhance their sustainability efforts.

For consumers, it provides a narrative that connects them more closely with the items they wear, fostering a deeper appreciation for quality and craftsmanship.





Ensuring Integrity with Suppliers and Certifications

In the realm of Digital Product Passports (DPPs), suppliers and certifications play a crucial role in ensuring the credibility and integrity of the data provided. By integrating detailed information about suppliers and their certifications, DPPs can verify that raw materials and components meet established standards for sustainability, fair labor practices, and quality.

Certifications from recognised bodies, such as Fair Trade, GOTS (Global Organic Textile Standard), and OEKO-TEX, serve as trusted benchmarks that guarantee the ethical and environmental credentials of the products.

This level of scrutiny not only bolsters consumer confidence but also holds suppliers accountable, encouraging them to adhere to stringent standards and contribute to a transparent, ethical supply chain.





Enhancing Customer Experience

DPPs are not just about transparency and traceability; they also enrich the customer experience. By providing easy access to care instructions, styling tips, and even repair services, DPPs help consumers extend the life of their garments. Moreover, in the second-hand market, DPPs can verify the authenticity of pre-owned items, ensuring that consumers get genuine products and protecting the value of high-quality fashion.


Why Brands Should Adopt DPPs

For brands, adopting Digital Product Passports is a strategic move that builds trust and loyalty among customers. In an industry often criticized for its environmental impact and labor practices, DPPs demonstrate a commitment to transparency and responsibility. By offering a clear, accessible record of their products’ journeys, brands can differentiate themselves in a competitive market, attract conscientious consumers, and contribute to a more sustainable future.

Digital Product Passports are revolutionizing the fashion industry by providing detailed insights into the origins and journeys of products. They foster transparency, enhance traceability, and offer practical benefits to consumers, ultimately paving the way for a more ethical and sustainable fashion landscape. As more brands embrace this technology, the fashion industry will undoubtedly become more accountable, transparent, and customer-centric.

How getting started

Do you want to embrace the future of fashion with Digital Product Passports (DPPs)? Xylene platform makes it easy for brands to create comprehensive and secure DPPs, enhancing transparency, traceability, and customer engagement. Contact us to get an overview of what your company can achieve